Driven by Code

Driven By Code (“we”, “our”, or “us”) operates the Odin and Cordana mobile applications and related services (collectively, the “Services”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Services. Please read this policy carefully.

1. Who We Are

Company: Driven By Code
Products:
- Odin: AI-powered fitness and health platform
- Cordana: Cardiac care and AFib tracking platform (Coming Soon)
Contact Email: contact@drivenbycode.com
Jurisdiction: United Kingdom

Driven By Code is the data controller for personal data collected through Odin and Cordana.

2. Information We Collect

We collect information you provide directly and information generated through your use of our Services.

a. Personal Information

Name (if provided)
Email address
Account credentials
Profile information (age, height, weight, fitness goals – if entered)

b. Health & Fitness Data (Optional)

With your consent, our Services may collect:

Workout data
Exercise history
Heart rate and related metrics (including specific cardiac data for Cordana)
Nutrition and activity data
Sleep and recovery data
Wearable device data (e.g. Apple Health, Garmin, WHOOP, etc.)

Health data is treated as sensitive data and processed only with your explicit consent.

c. Usage & Technical Data

Device type and operating system
App usage data
Crash logs and diagnostics
Anonymous analytics data

3. How We Use Your Information

Provide and operate the Odin and Cordana apps
Personalise fitness, training, and health insights
Improve app performance and features
Enable AI-powered recommendations
Communicate with you about updates or support
Ensure security and prevent misuse

We do not sell your personal data.

4. AI & Automated Processing

Our Services use AI and machine-learning systems to:

Analyse fitness and health data
Generate personalised recommendations
Improve coaching accuracy over time

These systems do not make medical diagnoses and are intended for informational and fitness purposes only.

5. Data Sharing

We may share data with:

Cloud infrastructure providers (e.g. hosting and storage)
Analytics providers (aggregated and anonymised where possible)
Wearable platform integrations (only with your consent)

We do not share your personal data with advertisers.

6. Third-Party Services

Our Services may integrate with third-party services such as:

Apple Health
Wearable device platforms
Analytics and infrastructure providers

These services have their own privacy policies. We recommend reviewing them.

7. Data Retention

We retain personal data only as long as necessary to:

Provide the Service
Comply with legal obligations
Resolve disputes
Enforce agreements

You may request deletion of your data at any time.

8. Your Rights (GDPR)

If you are located in the UK or EU, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion
Restrict or object to processing
Withdraw consent at any time
Request data portability

To exercise your rights, contact: contact@drivenbycode.com

9. Data Security

We use reasonable technical and organisational measures to protect your data, including encryption and access controls. However, no system is 100% secure.

10. Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect data from children.

11. International Data Transfers

Your data may be processed outside your country of residence. We ensure appropriate safeguards are in place where required.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted within the apps or on our website.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, contact:

Driven By Code

contact@drivenbycode.com